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Research papers

The screen paper

This paper is a sample of five different approaches from a recent survey that I conducted, under the financial support of the Generalitat of Valencia (Spain), among some world leading experts on international electronic media.The electronic newspaper...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Juan A. Giner
June 15, 1992
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Citation

Giner, J. A. (1992a, June 15). The screen paper. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-screen-paper